What you are about to read, is the cream of ideas that extraordinary businesses use to become successful with very little if any cost.
If you want to improve the results of your marketing give away something of perceived value to a prospective customer. The more successful items you give away, the more you make and the more economical your marketing program will become. If you find ways to capture your prospects’ name and you will have a recipe for building a machine that will feed your business with sales for life.
Just imagine you have found the holy grail of marketing. It is the future and you’re thinking about the business you started three years ago and are reminiscing about the years of success you’ve had while your competitors have long gone broke.
Now come to your senses. Before you gloat so quickly about success you had better have the right elements in place to produce those fantastic results. Knowing what they are can save you time and effort without the downside of inexperience. (more…)
Today’s business world is fast-paced and getting increasingly more complex, therefore, staying resourceful, purposeful and motivated is key to top performance. But how can this be achieved? The world of an executive can be a very lonely place at times. In my career as an executive and an executive coach, I know that in order to achieve success the key is to embark on a journey of personal development to enhance personal potential and business success. But who can you do this with and how do you do it?
Executive coaching is the way. A coach can provide the unbiased vehicle by which incremental performance can be achieved and these additional results come about by using the coach/client relationship to focus attention on what is important and thus investing the time and energy in the right areas.
Executive coaching is no longer just the preserve of chief executive officers or board members; it’s just as effective at management levels below these. It’s also not just about business development; it’s also about personal development as well. Well-rounded managers become well-rounded individuals who create excellence in all that they do. Executive coaching combines management, technical and people skills with an additional capability to focus attention on their personal issues and challenges as well. Just imagine the return on investment from having such individuals working in your organisation. (more…)
Many people have a dream of starting their own business. Pretty much anyone who has a boss probably thinks about that idea many times a day. Many times that idea is so strong that people want to start a business but have no idea what kind of business they would like own. Yet, business ownership has become an extension of the American Dream.
The good news is that starting one’s own business is easier than ever. There are businesses designed to help one buy into and grow a business. There is a great deal of technical assistance available. And finally, financing options have grown to make business ownership a reality for many.
Franchises are businesses one can purchase and operate with a proven system already developed. Better still is that one often gets to buy into a national brand, which makes start-ups so much easier. The other upside to franchises is that they come in all shapes and sizes. On the high end there are restaurants like McDonald’s or hotels chains like Hilton or Marriott, which can cost into the millions. Then on the very low-end there are home based systems like Avon. Regardless of the size, franchises make business ownership available to almost everyone.
There is a lot technical assistance for business owners to be successful. Small businesses are by far the greatest employers in the United States, that is why the federal government wants to see them grow. The Small Business Administration (SBA) has a number of business development centers throughout the nation, as well as the Minority Business Development Agency (MBDA). There is the Service Corps of Retired Executives (SCORE), a group of volunteer business professionals who are willing to provide businesses technical advice. Many communities have community groups to help the local population, as well as many chambers of commerce. These also often have small business incubators that can be used as a launching pad for businesses.